Deputy Prime Minister and Minister for Tourism, Viliame Gavoka, has expressed strong confidence in the resilience and growth of Fiji’s tourism sector, following a significant economic growth of 7.5% in 2023 and an anticipated 4% rise in 2024. He highlighted that the coalition government’s consistent performance is largely due to lessons learned from both successes and challenges, emphasizing that constructive criticism has enhanced their strategic focus, particularly within tourism.
This year, Fiji welcomed approximately 350,000 visitors in the first five months, showcasing Denarau as a leading destination with 22% of arrivals, followed closely by the Coral Coast at 21%. In light of global uncertainties, Gavoka expressed pride that the Ministry of Tourism has remained adaptable and responsive, aiming to diversify tourism offerings and promote less-visited regions like Ba and Nadroga-Navosa to ensure equitable benefits across all provinces.
An allocation of $48 million to Tourism Fiji has been earmarked to strengthen global marketing efforts and tap into emerging markets. This funding is part of a broader strategy that recognizes tourism’s vital role in economic recovery and development, aiming to embolden communities through local initiatives such as traditional performances and cultural experiences.
Gavoka stressed the government’s vision of inclusive tourism, where every Fijian benefits from the sector no matter their location, reinforcing Fiji’s aspiration to emerge as a pivotal player in the Pacific tourism landscape. With ongoing support and investments, the future of Fiji’s tourism industry looks promising, serving as a beacon of hope and resilience for the nation.
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