The Coalition Government remains steadfast in its belief in the national economy, as articulated by Tony Whitton, the managing director of Rosie Travel Group and Ahura Resorts. In light of the recently unveiled 2025-2026 National Budget presented in Parliament, Mr. Whitton acknowledged the prevailing uncertainties but expressed optimism about the forecasted economic growth of 3.2 percent for the year. He emphasized that achieving this growth requires substantial economic stimulus, which the new budget aims to provide.
Mr. Whitton highlighted the pivotal role of the tourism sector in driving economic prosperity, noting that the industry thrives in a growing economy. The budget allocation has seen an increase from $4.5 billion to $4.8 billion, focusing on addressing the cost of living and enhancing the competitiveness of tourism packages, which promises significant benefits for the tourism industry. According to him, more than 50,000 people are employed directly and indirectly in tourism-related roles, comprising a vital part of the economy.
From August 1, families will see an improved grocery basket due to a reduction in VAT from 15% to 12.5%, along with zero-duty ratings on essential food items, providing essential cost-of-living relief. Additionally, significant savings will be passed onto international visitors through a 2.5% reduction in accommodation, food, and beverage pricing at various resorts and tour packages. This initiative aims to enhance Fiji’s appeal as a tourist destination amidst increasing competition from Asia and other South Pacific locales.
Furthermore, the budget’s increased allocation to Tourism Fiji — rising from $44 million to $48 million — will bolster marketing efforts. These funds are aimed at presenting the beauty of Fiji’s culture and environment to global audiences across platforms like social media and television. Minister for Tourism and Civil Aviation, Biman Prasad, confirmed that the overall budget for the Ministry of Tourism has more than doubled in two years, with additional funds earmarked for the ambitious $400 million Vanua Levu Na Vualiku tourism development project.
This concerted approach highlights Fiji’s commitment to enhancing its tourism sector, ensuring that investments in infrastructure and marketing are made to attract visitors and stimulate growth. With renewed focus and investment, the future outlook for Fiji’s tourism industry appears positive, indicating a robust strategy for recovery and growth amid global challenges.
Leave a comment