During a recent event celebrating World Radio Day at the Pacific Media Partnership Conference in Suva, Assistant Minister for Information Aliki Bia emphasized the essential role of public service broadcasting in connecting remote islands and delivering vital educational content. He highlighted that radio serves as a unifying force, giving a voice to underrepresented communities and fostering open dialogue among diverse groups.
Bia underscored that funding for public service broadcasters is crucial, not merely for survival, but for empowering media organizations to fulfill their societal roles effectively. He pointed out the unique challenges faced by small island nations in the Pacific regarding media and communications. Radio’s potential to promote peace and understanding can only be harnessed if radio stations are adequately supported and equipped.
He further stated that with a recently allocated budget of $10.4 million for the public service broadcast grant in the 2024-2025 National Budget, Fiji aims to enhance the quality and accessibility of local content across radio and television platforms. This funding specifically empowers Fiji Television and MaiTV to produce high-quality programming, which can address important issues such as climate change, social equity, and health crises.
By reinforcing the significance of public broadcasting through adequate funding and support, Fiji is taking positive steps toward strengthening its media landscape and ensuring that all citizens have access to vital information, irrespective of their location or socio-economic status. This investment can lead to a more informed and united community, which is particularly valuable in times of crisis.
In summary, the focus on funding public service broadcasters highlights the importance of media as a tool for connectivity and empowerment within Fiji’s diverse populations and challenges.
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