RUM Co. of Fiji’s Lautoka 16-Year-Old has garnered a silver medal at the Asia Spirits Rating Competition, a prestigious event that celebrates excellence in quality, value, and presentation within the spirits industry. This accolade marks another milestone for RUM Co. of Fiji, adding to an impressive collection of over 230 international awards and reinforcing its dedication to the traditional art of Fijian rum-making.
The recognition establishes the Lautoka 16-Year-Old as a premium spirit of international caliber, enhancing Fiji’s reputation on the global rum stage. Etrina Simpson, head of Marketing – Alcohol at Coca-Cola Europacific Partners Fiji (CCEP), expressed pride in the achievement, particularly as it was the company’s initial entry into the competition.
Ms. Simpson emphasized that the Lautoka 16-Year-Old reflects 16 years of careful maturation and skilled craftsmanship. “This recognition confirms that South Pacific Distillery in Lautoka produces premium rum with a unique identity and global appeal,” she stated. The rum is highlighted for its depth and refined character, matured in small batches. It features a smoky oak aroma, a well-rounded palate filled with spice and dried fruit, and concludes with a subtle peppered note.
Continuing to build its international profile, RUM Co. of Fiji sees the Lautoka 16-Year-Old as emblematic of the brand’s commitment to quality. The award underscores Fiji’s potential to produce premium spirits that are deeply rooted in culture, heritage, and expert craftsmanship.
The Asia Spirits Rating Competition, which evaluates spirits targeted at the Asian market, assesses entries based on quality, value, and packaging, judged by industry professionals. This accolade shines a light on Fiji’s ambition within the global spirits arena, promising continued growth and recognition.
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