Fijians may unknowingly possess valuable coffee resources right in their backyards, according to Noleen Billings, a representative from Ona Coffee Pte Ltd. During her speech at the Innovation and Entrepreneurship Summit in Labasa, she revealed that many properties across Fiji already house wild coffee plants, which residents might mistake for other fruit due to the sweetness of the ripe coffee cherries.
Ms. Billings noted that coffee is not a new agricultural endeavor in Fiji but has historically faced challenges similar to those of cotton and copper, leading to a decline in large-scale coffee farming. However, given the growing interest in specialty coffee markets, she believes now is the opportune time for a resurgence in coffee cultivation in Fiji.
Fiji’s climate has shown potential for coffee production, especially with the presence of wild Liberica coffee found in regions like Nadarivatu, Wainunu, and Taveuni. With Arabica coffee facing challenges globally, Ms. Billings asserts that Fiji’s ideal conditions could position it as a significant player in the future of the global coffee industry.
Experts have shown particular interest in the Liberica coffee growing in Fiji, surprised by its quality and commercial viability. The potential for high-quality coffee production in Fiji has led Ona Coffee to seek collaborations with local farmers, especially in mountainous areas where coffee can thrive in shaded environments. Alongside coffee, Ms. Billings encourages farmers to diversify their crops by planting cocoa, turmeric, ginger, yams, and various fruits, thus creating multiple income streams.
These initiatives align with recent efforts by the Fijian government and organizations like Ona Coffee to revitalize the coffee sector, which had previously been overlooked. By partnering with local communities and promoting sustainable practices, the future of Fiji’s coffee industry looks promising, potentially offering economic benefits for farmers and fostering new agricultural innovations.
The collaborative approaches being adopted by Ona Coffee and its partners suggest an optimistic trajectory for rural development in Fiji, as similar initiatives are underway to bolster the agricultural landscape and empower local communities. Through these measures, there is hope for a more self-sustained future where local resources can be utilized effectively, enhancing the livelihoods of many Fijians while also positioning the country as an emerging player in the specialty coffee market.
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