Consumer rights related to sustainability are increasingly vital as individuals strive to make informed choices that support both the planet and their own well-being. Fiji, significantly impacted by the climate change crisis, is focusing on raising awareness among consumers about their rights to access environmentally friendly and ethically sourced products and services.
During the recent World Consumer Rights Day celebration, Deputy Prime Minister and Minister for Trade Manoa Kamikamica emphasized the importance of these rights. He noted that micro, small, and medium enterprises (MSMEs), which represent over 60% of Fiji’s workforce, face challenges in adopting sustainable practices due to limited resources. “The Access to Funding Bill is your tool to lead this transition,” he stated, underlining the need for a just transition that empowers MSMEs by enhancing profitability while promoting environmental conservation.
Kamikamica also highlighted that effective policies and governance frameworks are crucial for guiding Fiji’s transition to sustainability. Empowering local communities to manage their resources is key for lasting sustainability efforts. Seema Shandil, CEO of the Consumer Council of Fiji, echoed this sentiment, stating the importance of collaboration among government, businesses, and consumers in ensuring that sustainability and consumer rights are aligned. “A just transition demands action from all stakeholders,” she remarked.
The 2025 theme for World Consumer Rights Day is “A Just Transition to Sustainable Living,” reinforcing the need for inclusivity and accessibility in sustainability efforts. It is crucial for all Fijians to be able to access eco-friendly options, ensuring that sustainable practices do not exacerbate economic disparities.
However, several challenges persist, including cost barriers and confusion caused by greenwashing. Sustainable products often come at a higher price, making it difficult for many consumers to afford them. Moreover, clear labeling and public awareness are essential for helping consumers distinguish between genuinely sustainable options and misleading marketing.
As Fiji works toward improved consumer rights and sustainability, collaborative efforts from all sectors hold the promise of creating a more equitable market. The commitment from the government and the Consumer Council to advocate for ethical business practices and consumer protection remains hopeful. Fiji can serve as a model for the world, demonstrating that sustainable living and economic growth can coexist harmoniously, providing a brighter future for all its citizens.
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