Farmers in Fiji are encouraged to take a more proactive role in the global agricultural market, moving beyond basic subsistence practices, as highlighted by the Ministry of Trade’s permanent secretary, Shaheen Ali, during the 2025 Fiji Farmers Economic Summit. The summit, attended by over 250 delegates, emphasized that agriculture is a cornerstone of Fiji’s economic transformation and not merely a means of sustenance.
Ali noted a rising demand for Fijian agricultural products such as ginger, turmeric, dalo, cocoa, and coffee from international markets, including the UAE, Australia, New Zealand, China, and the US. He stated, “You’re not just building farms; you’re building our future,” urging farmers to capitalize on this demand with better organization, quality assurance, and increased production capabilities.
Efforts to enhance the agricultural sector’s export potential are already evident, as several local companies successfully supply their products internationally, serving as a model for others in the industry. Ali outlined various government initiatives designed to empower and support rural agribusinesses, including the Young Entrepreneur Scheme (YES) and the National Export Strategy (NES).
The summit reiterated sentiments from previous discussions focused on the importance of farmer collaboration and direct market access. Recent articles from the summit noted that farmers expressed the need for training and empowerment, emphasizing the importance of direct engagement with potential international buyers rather than relying solely on government officials. In this vein, investment initiatives with organizations like Investment Fiji aim to forge vital connections, thus aligning with the government’s broader goal of transforming Fiji’s agriculture into a competitive, high-value sector.
Ali’s closing remarks challenged farmers to take tangible steps forward: “Don’t wait to be discovered. Register your co-op or business. Talk to our team.” By encouraging farmers not just to be inspired but also to engage actively in their agricultural futures, the summit provided a platform for optimism and progress.
Overall, the emphasis on collaboration, knowledge sharing, and market development suggests a hopeful trajectory for Fiji’s agriculture sector. With increased commitment from both farmers and government initiatives, there is potential for a robust and sustainable agricultural industry that can adapt and thrive amid global market challenges.
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