The Great Council of Chiefs (GCC) has urged for an immediate prohibition on the traditional “meke-taki-ni yaqona vaka-turaga” ceremony for international visitors, along with a ban on the sale of tabua and the use of garlands during cultural events. This traditional kava ceremony, characterized by particular chants and movements, serves to honor high chiefs, embodying deep respect within the iTaukei community.
During recent discussions led by GCC Chair Ratu Viliame Seruvakula, chiefs from various regions voiced their concerns that the commercialization of tabua, a symbol of status and respect, undermines its sacred role within iTaukei culture. Ratu Viliame pointed out that the increasing tendency to present the chiefly yaqona ceremony to nearly every visiting delegation has considerably weakened its cultural and spiritual significance, violating long-standing customs.
He emphasized that allowing monetary transactions for tabua diminishes its cultural value and impacts the authenticity of traditional practices. The GCC advocates for the removal of tabua from commercial markets, viewing this as essential for preserving iTaukei heritage for future generations.
Furthermore, the Council has called for an end to the practice of garlanding chief guests at official functions, asserting that this is not part of the traditional iTaukei protocol. The GCC stands firm in its commitment to prioritize cultural preservation over financial gain, underscoring the importance of safeguarding one of the most revered symbols in iTaukei traditions.
This stance reflects a broader movement within communities globally to protect and honor their cultural identities against the pressures of commercialization, maintaining the essence of traditions that have been passed down through generations.

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