Fiji has the opportunity to enhance its existing excise tax system on sugar-sweetened beverages, high-sugar foods, and unhealthy snacks by extending it to include food products containing trans fats and by imposing taxes on additional categories of sugar-laden drinks. This recommendation is part of the Fiji Health Sector Review 2024, introduced by Prime Minister Sitiveni Rabuka.

The report suggests that value-added tax (VAT) could also effectively target sugar-sweetened beverages and unhealthy food options. It emphasizes the necessity for Fiji to implement efficient strategies aimed at lifestyle risk factors to delay the onset of non-communicable diseases (NCDs), as well as to mitigate the occurrence of multi-morbidity among its population.

The findings indicate that tackling these public health issues requires collaboration with relevant stakeholders and ministries, moving beyond the capacities of the health sector alone. Such collaboration could yield significant returns on investment, contributing to a healthier population.

The review also points out that while Fiji has successfully utilized taxation to increase the costs of tobacco products, there remains potential for further action. Currently, the excise tax on cigarettes in Fiji is about half of the rates seen in countries like Australia and the Cook Islands.

Additionally, the revision of the Healthy School Policy by the Ministries of Health and Education, which focuses on promoting physical activity and healthy eating habits among children, is a positive initiative. The report notes, however, that successful implementation will be crucial to its effectiveness.

This comprehensive approach not only improves public health outcomes but also has the potential to create a more informed and healthier future generation in Fiji. By addressing these issues head-on, Fiji can foster a culture of wellness that benefits everyone.


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