Things are looking promising for Super Rugby Pacific in 2025, particularly for the Fijian Drua, despite their mixed results on the field. The competition has seen a surge of interest, and according to Drua chief executive Mark Evans, Fiji is particularly engaged, with claims that half of the country tunes in to watch their games.
In 2023, the Drua averaged around 150,000 viewers on digital devices, a number that has dramatically risen to approximately 310,000 this year. This figure is likely conservative, as it does not account for television viewers, suggesting that the Drua might indeed be the most-watched team per capita in the global rugby scene.
The Drua benefit from free-to-air broadcasts in Fiji, and with a population exceeding 900,000, their engagement stats are remarkable. Evans emphasizes that the objective extends beyond merely filling seats; the ultimate goal is to enhance the national rugby team, which currently ranks ninth in the world.
With aspirations to create a robust professional rugby pathway within Fiji, Evans is aware of the financial hurdles this ambition entails. Notably, the team receives funding not only from the Australian government but also from New Zealand Rugby, which Evans acknowledges plays a vital role in their developmental journey.
The Drua’s strategic focus on youth development and resilience is expected to foster a more sustainable setup, allowing local talent to thrive rather than seek opportunities abroad. The recent spotlight on logistical issues they faced during their travels, such as being denied a late checkout against the Hurricanes, has drawn attention to the treatment of visiting teams, leading to necessary discussions for improvements within the Super Rugby framework.
Moreover, the excitement around the Drua is palpable, especially as they gear up for significant matches in the coming weeks. The team’s spirit and commitment to overcoming adversity resonate deeply with their devoted fanbase, promising a bright future for Fijian rugby.
The Drua’s journey reflects a larger narrative of hope and ambition, demonstrating that with perseverance and community support, they can elevate the profile of rugby in Fiji while inspiring the next generation of players. With their recent success and commitment to growth, the Drua appear to be well on their way to achieving even greater accomplishments in the Super Rugby Pacific competition.
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