Deputy Prime Minister and Minister for Tourism and Civil Aviation has called upon Fiji’s tourism sector to adopt transparency, accountability, and collaboration as the country plans for future growth. Speaking at the Third Fiji Tourism Convention held in Nadi, Minister Gavoka commended the industry for its significant achievements, particularly in reaching record levels of visitor arrivals.
Gavoka emphasized that the triumph of the tourism sector hinges not solely on government policies but also on the dedication of individuals who passionately drive the industry forward. He acknowledged the vital roles played by hoteliers, tour guides, chefs, dive masters, farmers, artisans, and entrepreneurs in enhancing the tourism experience.
In a report, he noted that Fiji welcomed more than a million visitors, marking a modest increase of 0.3 percent. While growth percentages may seem small, they come on the heels of a solid base nearing a million visitors and represent a substantial contribution to the Fijian economy. Gavoka is optimistic that the tourism sector is on track to achieve a growth rate of 3.4 percent for a fourth straight year in 2025, building on a 3.5 percent growth in 2024, thereby highlighting the global status of tourism as a powerhouse.
He also underscored the importance of resilience, inclusivity, and readiness for the future within the tourism sector. The two-day convention, aptly themed “Tourism beyond Boundaries,” convened key government agencies, industry leaders, and international stakeholders to examine policy directions, address sector realities, and explore opportunities for inclusive growth. This collaborative effort aims to forge a robust path forward for Fiji’s tourism industry, ensuring it thrives in an increasingly competitive global landscape.
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