Fiji is solidifying its position as a vital nearshoring destination for businesses eager to improve customer engagement while enjoying operational flexibility. This was underscored by Morika Hunter, president of Outsource Fiji, during the 10-year anniversary celebration of Customer Contact Week Australia and New Zealand, which took place in Gold Coast, Australia. The three-day event not only commemorated a decade of customer contact excellence but also showcased Fiji’s outsourcing strengths alongside local business process outsourcing (BPO) providers like Oxygen Outsourcing and Nearshore.
Hunter pointed out the rising demand for affordable and high-quality customer engagement solutions that have led Australian and New Zealand firms to search for reliable outsourcing partners with a shared cultural understanding. Fiji has successfully positioned itself to fulfill these expectations, thus fostering sustainable career opportunities and retaining local talent. “By choosing Fiji as a nearshoring spot, companies benefit from exceptional customer experience partnerships and simultaneously boost the local industry’s growth,” she remarked.
In alignment with this discussion, Daniel Stow, Fiji’s Trade Commissioner to Australia and New Zealand, underlined Fiji’s strategic positioning as an accessible hub that enables businesses in both countries to tap into a skilled and flexible workforce just a short flight away. He noted that the growing interest in Fiji’s outsourcing sector represents the strong partnerships being nurtured in the region.
Previously reported data highlights that Fiji’s outsourcing market has been flourishing, bolstered by innovative strategies and resilience during challenging periods, notably the COVID-19 pandemic. This sector is becoming increasingly critical to the economic diversification of Fiji, employing thousands and contributing significantly to job creation. The government has been supportive, recently allocating additional funding aimed at enhancing the capabilities of this industry and attracting global businesses to ensure Fiji’s competitive edge on the international stage.
The OCW event served as an essential platform for Fiji to demonstrate its appeal as a competitive outsourcing destination, emphasizing its commitment to sustainable practices and the upskilling of its workforce. The outlook for Fiji’s outsourcing industry appears bright, with a strong focus on improving customer experiences and fostering economic growth through enhanced regional and global partnerships.
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