Fiji has achieved the impressive ranking of #3 in Lonely Planet’s Best in Travel list for 2025. This list highlights the top 30 countries, regions, and cities globally, curated by a team of travel experts from Lonely Planet.
Lonely Planet, a highly respected travel publication, is known for its thorough and insightful travel guides that have become a standard in the industry. Their coverage extends across Europe, Asia, Africa, and the Americas, providing valuable recommendations for budget-conscious travelers. The guides emphasize authentic cultural experiences and local knowledge, enabling visitors to truly connect with each destination.
Brent Hill, the chief executive officer of Tourism Fiji, expressed his enthusiasm for this recognition, stating, “While the primary focus of our efforts is to ensure that Fiji remains a premier destination for travelers, accolades like this are incredibly encouraging. They serve as a testament to the hard work and dedication of the entire tourism industry, from local businesses to hospitality professionals.”
Hill further noted that this acknowledgment indicates progress but emphasized that the focus should be on sustainable growth within the tourism sector. He remarked, “This recognition is a clear indication that we’re on the right track. However, it’s important to remember that this is not just about awards—it’s about ensuring our industry continues to grow sustainably and that the economic benefits of tourism are felt by all Fijians.”
He concluded with a call to action for continued investment in Fiji’s tourism industry, stating the importance of maintaining competitiveness and supporting local businesses while prioritizing sustainability.
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