Fiji has been recognized as the third best destination in Lonely Planet’s Best in Travel list for 2025. This ranking highlights the top 30 countries, regions, and cities worldwide, selected by the travel experts at Lonely Planet.
Lonely Planet, a leading name in travel publishing, has a longstanding reputation for producing insightful and comprehensive travel guides. Their guidebooks and digital platforms cover numerous destinations across Europe, Asia, Africa, and the Americas, providing reliable recommendations for travelers on a budget, enriched with local insights and cultural experiences.
Brent Hill, the CEO of Tourism Fiji, expressed that while the focus remains on maintaining Fiji as a top travel destination, accolades like this serve as significant encouragement. He acknowledged the dedication of the entire tourism sector in Fiji, from local enterprises to hospitality workers.
Hill emphasized that this recognition indicates positive progress but reminded that the goal extends beyond winning awards. It is vital to ensure sustainable growth for the tourism industry and for the economic advantages to reach all Fijians. He called for continuous investment in Fiji’s tourism sector to boost the economy, support local businesses, and prioritize sustainability, asserting that this recognition provides essential momentum to build upon.
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