Fiji has earned the impressive rank of #3 on Lonely Planet’s Best in Travel list for 2025. This list highlights the top 30 countries, regions, and cities globally, selected by Lonely Planet’s team of travel experts.
Lonely Planet, a leading name in travel publishing, has long been recognized for its insightful and practical travel guides. Its extensive coverage includes numerous countries across Europe, Asia, Africa, and the Americas, providing trusted recommendations for budget-conscious travelers. The guides offer on-the-ground tips, cultural experiences, and local insights to help visitors fully appreciate each destination.
Brent Hill, the CEO of Tourism Fiji, expressed enthusiasm over the recognition, stating, “While the primary focus of our efforts is to ensure that Fiji remains a premier destination for travellers, accolades like this are incredibly encouraging. They serve as a testament to the hard work and dedication of the entire tourism industry, from local businesses to hospitality professionals.”
Hill emphasized the importance of focusing on sustainable growth within the tourism sector: “This recognition is a clear indication that we’re on the right track. However, it’s important to remember that this is not just about awards—it’s about ensuring our industry continues to grow sustainably and that the economic benefits of tourism are felt by all Fijians. As the world watches, we must maintain our competitiveness and continue our investment in Fiji’s tourism sector to grow our economy, support local businesses, and prioritize sustainability. This is the momentum we need to build upon.”
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