Fiji has been recognized as the third-best destination in Lonely Planet’s Best in Travel list for 2025. This prestigious list highlights the top 30 countries, regions, and cities worldwide, selected by the travel experts at Lonely Planet.
Lonely Planet is a leading travel publisher known for its comprehensive travel guides that offer practical insights for travelers. Their resources cover a wide range of destinations across Europe, Asia, Africa, and the Americas, providing trusted recommendations for low- and mid-budget travelers. Their guides include on-the-ground tips, cultural experiences, and local insights, aimed at helping visitors truly experience each location.
Brent Hill, the chief executive officer of Tourism Fiji, expressed that while the focus remains on making Fiji a top destination for travelers, such accolades are very encouraging. He noted that this achievement reflects the hard work and dedication of everyone in the tourism sector, including local businesses and hospitality workers.
Hill emphasized that this recognition indicates that Fiji is on the right path, but it is crucial to focus on sustainable growth in the tourism industry, ensuring that all Fijians benefit from the economic impact of tourism. He stated the importance of maintaining competitiveness and investing in Fiji’s tourism sector to enhance the economy, support local businesses, and prioritize sustainability, highlighting the need to build on this positive momentum.
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