The Fiji Rugby Union (FRU) is gearing up for a more strategic approach in its quest to secure a Rugby World Cup title for the Flying Fijians, as emphasized by Fiji Rakavi Football Union Limited (FRFUL) chairman John Sanday in a recent interview. Sanday, who has firsthand experience as a player who contributed to Fiji’s first World Cup quarterfinal appearance, highlighted the need for a solid business plan and better financial management to enhance the team’s prospects.
During the conversation, Sanday noted that despite limited resources, Fiji has demonstrated remarkable talent, having reached the Rugby World Cup quarterfinals three times. He believes it’s essential for the FRU to transition from relying on “bootstrap resources” to establishing a solid foundation that prioritizes financial stability, effective governance, and innovative revenue generation strategies.
To achieve these goals, the FRU plans to form specific board sub-committees responsible for overseeing particular projects, with announcements expected in early 2025. Sanday emphasized the importance of involving knowledgeable individuals from outside the organization to bring fresh perspectives and expertise.
Additionally, he acknowledged the necessity of creating a Rugby Players Association, which would allow players to better communicate their needs and concerns to the FRU. This association is expected to have representation on the board to ensure that players’ interests are adequately addressed.
The overarching vision is to re-evaluate the existing structures and staff within the FRU to meet the evolving demands of the game, ensuring that Fiji Rugby can aspire to tier-one status in global rugby.
This strategic approach is a positive step toward not only enhancing the team’s performance but also fostering a more robust infrastructure that supports the growth of rugby in Fiji. With dedicated efforts to strengthen governance and expand revenue streams, Fiji Rugby is setting the stage for future successes on the world stage.
In summary, the leadership within Fiji Rugby is taking crucial steps toward a more structured and sustainable model aimed at transforming the national team into a formidable force in international rugby. This approach instills hope for continued development and success in future Rugby World Cups.

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