Fiji has set a new record for visitor arrivals in August, with 99,737 tourists gracing the island nation’s shores, as reported by the Fiji Bureau of Statistics. This represents a 5.2% increase compared to the same month last year and a slight rise from the preceding month of July’s 99,311 arrivals.
The majority of these visitors arrived by air, accounting for over 96,000 arrivals, while just over 3,500 came by sea, largely comprised of crew members from fishing vessels and yachts. Australian and New Zealand tourists continue to dominate Fiji’s tourism market, with Australians making up 42% of arrivals and New Zealanders 26%. The United States followed as the third-largest source of tourists, contributing nearly 12% of the total visitors.
An overwhelming 80% of these international visitors traveled for leisure purposes, while others visited for family, business, or other reasons. The age group of 25 to 64 years, often described as the main working population, represented a significant portion of the visitors.
On the flip side, more than 16,000 Fijian residents departed the country in August. Over half of these residents left for holidays, with nearly a third visiting friends or relatives.
This upward trend in visitor numbers is a testament to Fiji’s ongoing appeal as a premier tourist destination. The persistent growth in tourism figures beyond pre-pandemic levels underscores the successful recovery efforts and resilience of the Fijian tourism sector. With Fiji continuing to market its unique offerings and cultural richness, it maintains its status as a desirable destination, promising economic growth and enhanced cultural exchanges. The future looks bright for Fiji’s tourism industry as it embraces a trajectory of sustainable growth.
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