Fiji is currently facing a significant challenge in regulating the sale of e-cigarettes, with no individuals or companies authorized to import or distribute these products legally in the country. According to Maleli Baleiwera Nakulanikoro, the acting manager of the Health Ministry’s Tobacco Control Unit, the vapes present in the market are being sold illegally, primarily through social media channels.

Mr. Nakulanikoro highlighted the risks associated with e-cigarettes, noting that some of these devices have been found to contain not only tobacco but also other illicit substances. This finding raises concerns about the potential for drug abuse among users. To address these pressing issues, the Health Ministry is considering a review of existing legislation to better manage the sale and distribution of e-cigarettes, which have become increasingly popular, particularly among the youth.

The current regulations focus on commercial importing, but there is an acknowledgment of the need to account for personal usage allowances. A significant barrier to legal sales exists in the form of a hefty permit fee of $153,333.33 for those wishing to sell vapes. The Ministry is collaborating with entities such as the Fiji Revenue and Customs Service and law enforcement to combat the illegal sales that present risks to public health.

This emphasis on regulation comes amid similar discussions regarding other tobacco products harmful to health. Past reports indicate that more than 1,200 deaths annually in Fiji are linked to tobacco-related illnesses, which underscores the urgent need for increased oversight of both traditional and newer forms of tobacco products.

Health officials advocate for stronger measures to curb the e-cigarette crisis, aligning with opinions from experts like Dr. Jemesa Tudravu, the Permanent Secretary for Health, who has reiterated the need for comprehensive strategies to protect the health of Fiji’s youth. Echoing this sentiment, Andrew Black from the WHO has called for stringent regulations, comparing the risks of vaping to those associated with traditional tobacco.

As the Health Ministry contemplates legislative revisions and works with various stakeholders, there is hope that with enhanced regulation and education, Fiji can advance toward a healthier future, reducing smoking rates and associated health burdens. The commitment to tackle these issues reflects a collective resolve aimed at creating a more health-conscious society moving forward.


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