Fiji Airways launches first-of-its-kind online tour booking platform with AncillaryBox
Fiji Airways has unveiled a dedicated online tour booking platform through tours.fijiairways.com, making the airline the first carrier to team up with AncillaryBox. The new site lets travelers discover and book curated tours and activities not only in Fiji but also at key destinations in the airline’s network, including Vancouver, Los Angeles, and Auckland. An AI-driven system curates experiences by highlighting top-rated and trusted options to help guests enjoy quality activities wherever they fly.
Fiji Airways Managing Director Andre Viljoen says the platform makes it easier for customers to plan tours before or during travel, supports local operators, and adds value for travellers. The service aligns with the airline’s broader push to promote tourism, particularly in North American markets, and showcases authentic Fijian experiences while complementing the airline’s premium, connected travel offerings as a full member of the oneworld alliance.
This initiative arrives as Fiji Airways continues to broaden its customer experience portfolio. Earlier efforts have included a Pacific Rim menu and a Dine on Demand concept for business-class passengers on select long-haul flights, along with upgraded economy offerings and enhanced connectivity, reflecting the carrier’s ongoing commitment to delivering a high-quality, culturally rich travel experience.
The move also ties into Fiji’s broader tourism marketing and development efforts. Fiji Airways has been active in promoting the destination through partnerships and events such as Tourism Super Week 2025, underscoring its role in supporting local MSMEs and fostering growth across Fiji’s tourism sector. The new tour platform fits within this strategy by driving demand for authentic experiences and enabling easier access to a wider range of activities for visitors.
What this means for travelers
– One-stop access to curated tours in Fiji and select network destinations
– AI-powered recommendations focused on highly rated experiences
– Convenience to plan activities before departure or en route
– Support for local tour operators and broader tourism growth
Summary and outlook
The new tours platform signals Fiji Airways’s broader strategy to diversify beyond transport into experiential travel, leveraging its network and brand to promote authentic Fiji experiences while boosting tourism growth in key markets. The initiative offers a positive path forward for travelers seeking seamless access to quality activities and for local operators looking to reach a global audience. The move aligns with ongoing service enhancements and the airline’s role as a tourism advocate in the Pacific.
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