The Fiji Development Bank (FDB) and FMF Electric Vehicle Limited have signed a Memorandum of Understanding aimed at accelerating electric vehicle (EV) adoption across Fiji by expanding access to financing and stepping up public awareness of EV benefits. The agreement, announced on Tuesday, formalises a partnership that FDB says will make EVs “more attainable for individuals and businesses” through tailored loan products and joint marketing initiatives.
FDB chief executive Filimone Waqabaca said the MoU reflects the bank’s view that financing is a key lever for the country’s shift to low-emission transport. “Under this agreement FDB will promote its EV loan products and work with FMF EV on marketing initiatives and new financing solutions,” Waqabaca said in a statement. He emphasised that no single organisation can drive the transformation to sustainable transport alone and called for cooperation among financial institutions, private sector innovators and the wider community.
Under the terms disclosed, FDB will actively promote dedicated EV lending options and collaborate with FMF Electric Vehicle on campaigns to boost consumer awareness. FMF EV, part of the FMF Group, will showcase its range of vehicles, run promotional offers and support education efforts to highlight the operational and environmental advantages of switching to electric power. FMF Group marketing manager Maria Kumar encouraged buyers to view EV purchases as long-term investments in energy efficiency and cost savings while contributing to environmental responsibility.
The MoU is presented as a foundation for further collaboration, with both parties committed to exploring additional opportunities that marry sustainability goals with economic outcomes. While the document does not specify funding amounts, lending rates or timelines for product rollouts, the partnership signals a coordinated private–finance sector approach to tackle the upfront cost barrier that has slowed EV uptake in the Pacific.
The development comes as Fiji increasingly frames climate resilience and low-carbon transitions as national priorities. By combining FDB’s lending reach with FMF EV’s supply and marketing capabilities, officials say the initiative could broaden the market for electric cars, potentially encouraging both household purchases and fleet conversions in the medium term.
Next steps under the memorandum include the joint promotion of loan products and public-facing campaigns; both organisations say they will continue to identify complementary projects to boost EV adoption. Observers will be watching for the launch of specific financing packages, promotional schedules and any indicators of increased market activity as the partnership moves from agreement to implementation.
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