The Fijian Competition and Consumer Commission (FCCC) is urging traders to avoid exploiting the festive season for financial gain. FCCC’s chief executive, Joel Abraham, emphasized that the commission will take decisive action against any trader involved in price gouging, misleading promotions, or any unjust practices.
Abraham stated, “We must work together to uphold fairness and ensure that the festive spirit remains untainted by unethical conduct.” To this end, the FCCC has been actively inspecting businesses across the country, conducting over 700 inspections in November alone, focusing particularly on preventing price gouging and misleading practices. These inspections uncovered 44 potential violations, including excessive charges, lack of price displays, and failure to reflect reductions in duties and VAT.
The FCCC is committed to enforcing compliance through various measures against the identified breaches, including issuing warning letters, monitoring premises closely, or pursuing legal actions where necessary. Recently, 417 inspections have already taken place this month to ensure fair trading practices during the bustling pre-Christmas period.
Abraham also highlighted that the holiday season offers a chance to engage in acts of kindness and community spirit. He encourages everyone to take time to support and check on those who may be vulnerable in their communities, whether it be an elderly neighbor, a family member, or anyone spending the holidays alone.
“Simple gestures, like sharing a meal or offering companionship, can profoundly impact those who may not be as fortunate,” he remarked.
This approach not only reinforces consumer rights but also nurtures a sense of community during the holiday season. As the FCCC works to ensure fair trading practices, it empowers consumers and encourages a spirit of generosity and kindness among individuals, fostering a thriving and concerning community.

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