Extra Bula FC has received a significant boost ahead of its inaugural campaign in the OFC Professional League with the announcement of Extra Supermarket as its official naming rights and major sponsor. This partnership signifies a notable advancement for both entities, showcasing Extra Supermarket’s ongoing commitment to supporting football in Fiji as the sport moves into the professional realm.
The supermarket chain has a rich history of backing football initiatives, contributing to tournaments and competitions at various levels throughout Fiji. By joining forces with Bula FC, Extra Supermarket reaffirms its commitment to community health and wellbeing, values that resonate with the club’s focus on fitness, discipline, and leading a positive lifestyle through sports.
Fiji FA President and Executive Board Member Rajesh Patel applauded the collaboration, noting it serves as a strong endorsement for the progression of local football. “Extra Supermarket has always been behind football in Fiji, supporting tournaments right across the country. To now see them involved at the professional level with Bula FC is very encouraging and shows a real belief in the direction the game is heading,” he stated.
This partnership marks a major milestone for Fiji Football overall, with Extra Supermarket’s total investment now exceeding FJD $1 million across all divisions, from futsal to domestic competitions. This shift highlights a transition from grassroots and youth development into a sustained investment in the professional game.
Extra Supermarket Chief Marketing Officer Lailanie Burnes emphasized that the partnership transcends mere branding. “For Extra Supermarket, this partnership goes far beyond branding. It is about nation building through sport, inspiring our youth, uniting communities, and proudly positioning Fiji on the international football stage,” she remarked.
Bula FC officials expressed enthusiasm about collaborating with Extra Supermarket and are eager to embark on their professional journey together, aiming to enhance the sport, engage with communities, and create a remarkable legacy for Fijian football.
The club is also eagerly anticipating its first match in the OFC Pro League, which will take place against Vanuatu United FC at Eden Park in Auckland, New Zealand, this Saturday at 2 PM. This kickoff is not only a new chapter for Bula FC but also a hopeful sign for the future of football in Fiji.
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