The Viti Indigenous Tourism Alliance (VITA) recently held its inaugural annual general meeting in Suva, bringing together members from across Fiji. This event marks a significant step toward enhancing the capacity of Indigenous Fijian communities through tourism, focusing on cultural empowerment, sustainability, community leadership, and knowledge sharing.
Dr. Apisalome Movono, VITA’s research and development officer, highlighted that the initiative stems from comprehensive research and collaboration. Previous evaluations of the Great Council of Chiefs and the Fijian administration underscored the necessity for VITA by revealing critical gaps in coordination and dialogue that align tourism development with Indigenous goals and sustainable practices.
Founding president Sitiveni Leseitoga Nawaqa emphasized that this gathering is more than just the launch of an initiative; it is a celebration of a movement that has been in the making for over a decade. VITA seeks to honor Indigenous heritage while advocating for the equitable benefits of tourism within these communities.
The four core principles guiding VITA—Cultural Empowerment, Sustainability, Community Leadership, and Knowledge Sharing—are designed to foster collaboration and innovation among stakeholders, ultimately leading to a more inclusive and sustainable tourism model in Fiji.
This initiative represents a hopeful future for Indigenous communities in Fiji, as it aims to balance development and cultural preservation, empowering locals to take charge of their tourism narratives and livelihoods while promoting sustainability for future generations.
In summary, VITA stands as a transformative movement aimed at uplifting Indigenous Fijian communities through equitable and sustainable tourism practices, aligning with their cultural aspirations and environmental stewardship.
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