DMC, a prominent fast-food chain in Fiji, has announced the removal of all beef products from its menu, a decision motivated by the desire for inclusivity and sensitivity to the diverse dietary needs of its community. This move follows concerns raised by the Consumer Council of Fiji regarding DMC’s use of the same oil for cooking both chicken and beef products, prompting the company to re-evaluate its practices.
In a statement, DMC Management expressed that the decision to eliminate beef was made after careful consideration of customer feedback and community concerns. “After listening carefully to our customers and the wider community over time, DMC Management has made the decision to remove all beef products from our menu. This decision has been taken in the spirit of inclusivity, allowing us to better cater to the needs, confidence, and sensitivities of our diverse community,” the management stated.
In addition to eliminating beef, DMC addressed concerns related to its cooking processes, admitting that certain chicken items were prepared using the same cooking oil due to existing equipment and power constraints. “Due to current machinery and power limitations, our fries and chicken nuggets, chicken wings, chicken popcorn, chicken kebab, and chicken patties are prepared using the same oil,” the statement clarified, noting that other chicken items are prepared separately.
DMC emphasized its commitment to transparency concerning food preparation methods, affirming the importance of being upfront with customers. The management also highlighted their plans to enhance operational efficiency by considering improvements in equipment and power capacity to allow for better separation of cooking processes.
Consumer advocates have welcomed DMC’s decision, viewing it as a positive step towards greater transparency and respect for the cultural and religious dietary needs within Fiji’s food service industry. This decision not only supports inclusivity but also reflects a growing awareness of the importance of catering to a diverse clientele, positioning DMC as a leader in responsible food service practices in the region.
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