Media leaders, broadcasters and digital journalists from across the Pacific have gathered in Auckland for the start of the week-long Pacific Broadcasting Cooperation Limited (PBC) and Pasifika TV Conference, which opened today with a traditional welcome ceremony and launches a program of intensive workshops and training aimed at strengthening regional media ties.
The conference, hosted jointly by PBC and Pasifika TV, brings together Chief Executive Officers, senior editors, producers, digital journalists and other media professionals from island nations across the Pacific. Organisers say the event is designed to foster collaboration, professional development and regional partnerships as broadcasters and newsrooms navigate fast-paced technological change and shifting audience habits.
A traditional welcome ceremony kicked off the conference this afternoon, with organisers and participants emphasising the cultural bonds that link Pacific nations and the central role of storytelling in preserving those links. The ceremony underlined organisers’ message that Pacific media must continue to centre local voices and perspectives if the region’s stories are to be told authentically at home and abroad.
Over the next week attendees will take part in workshops, panel discussions and hands-on training sessions covering digital transformation, newsroom innovation, content sharing and the future of Pacific broadcasting. Sessions are intended to equip newsrooms with tools for audience engagement, multimedia production and the adoption of emerging technologies being deployed across global media industries.
Speakers and industry representatives are expected to use the conference as a forum to address shared challenges such as the financial sustainability of public and regional broadcasters, strategies to grow and retain audiences, and how to maintain editorial independence while building commercial viability. Organisers say the event will also explore models for content-sharing and cooperative production that could widen the reach of Pacific programming without duplicating scarce resources.
Delegates said the Auckland gathering offers a rare opportunity for smaller broadcasters and digital teams to connect with larger regional outlets, exchange practical skills and forge partnerships that can help scale Pacific storytelling. The organisers stress that stronger collaboration will be essential as broadcasters adapt to converging platforms and the increasing pace of innovation.
The PBC–Pasifika TV Conference continues throughout the week in Auckland, with further panels, knowledge-sharing sessions and networking events planned to deepen relationships across the Pacific media community and chart a collective path for the region’s broadcasting future.
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