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Illustration of Toso Vinaka na Bisinisi ni Yaqona

Yaqona: The Hidden Gold Mine of Wainimala

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In the month of November, farmers in Wainimala, Naitasiri, are reporting encouraging sales figures for their crops, including yaqona (kava) and other produce essential for local consumption. Simione Caginivalu, a farmer from Boteinaulu, shared his experience of earning $1,700 from the sale of just three bags of yaqona over the past few weeks.

Caginivalu, who has been farming for 30 years, emphasized the importance of utilizing the land effectively. He recalls how he got into farming from a young age, influenced by his father’s lessons on the significance of agriculture. Today, he combines this traditional knowledge with modern practices to yield good results.

The demand for yaqona remains high, with prices ranging from $80 to $100 per kilogram, depending on quality and size. Additionally, farmers like Caginivalu are expanding their offerings beyond yaqona to include other crops such as vegetables and taro, which showcase the diversity of produce available in the region.

Despite the current success, Caginivalu notes the challenges faced by farmers, particularly in transportation and market access. He reflected on his journey, noting that though there are obstacles, there’s a clear possibility for growth through hard work and dedication.

Caginivalu urges younger generations to consider returning to agriculture for a sustainable and secure livelihood. He believes that by nurturing traditional farming practices alongside contemporary methods, they can contribute to both the local economy and their own well-being.

This story reflects the resilience and determination of farmers in Fiji, highlighting the significant role of agriculture in their lives and the potential for continued improvement in their trade. By recognizing and overcoming challenges, the agricultural community can not only thrive but also inspire younger generations to engage in farming, securing a future rich in tradition and prosperity.

Overall, it’s a hopeful reminder that, through dedication, sustainable farming can lead to both personal and communal enrichment.


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