Yalo Fiji’s Own, a premium natural skincare brand inspired by Fiji’s rich botanical heritage and produced in Australia, has officially launched its products in the Fijian retail market. Founded by the mother-daughter team of Shanda and Shaalin Naidu, the brand is a heartfelt tribute from Shanda to her late mother, embodying a commitment to quality, culture, and community upliftment.
The name “Yalo,” which means “soul” in the iTaukei language, reflects the brand’s mission to provide skincare solutions that nourish not only the skin but also the cultural identity of the Fijian people. Using traditional botanicals such as Dilo Oil, Noni, and Coconut Oil, Yalo Fiji products are sustainably sourced from local farms and produced with care in Australia. The offerings include a variety of natural, cruelty-free, and plant-based skincare products free from synthetic chemicals.
As a social enterprise, Yalo Fiji dedicates a portion of its sales to support community initiatives in Fiji, starting with projects aimed at providing homes and wellness spaces for the elderly. The brand partners with women-led businesses in Fiji to promote local economic growth and cultural representation through engagements like cultural expos and events.
Yalo Fiji products are now available at selected Tappoo Group outlets, marking a significant achievement for the brand as it reconnects with its roots and serves the Fijian community directly. Sales Distributor Manager Shynia Singh expressed pride in the brand’s local return, emphasizing that each product encapsulates the essence of Fiji.
This launch presents a promising opportunity for Yalo Fiji and highlights the growing trend of supporting local businesses that prioritize sustainability and cultural heritage. As the Fijian market continues to embrace homegrown initiatives, Yalo Fiji stands as a testament to entrepreneurial spirit and social responsibility, paving the way for similar ventures.
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