Young Fijians are increasingly being urged to explore entrepreneurship as a means to enhance the economy and revitalize urban centers. Jitesh Patel, President of the Suva Retailers Association, highlights the pivotal role that youth-led businesses play in injecting fresh ideas into the market, benefiting existing retailers while drawing customers back into the city’s commercial heart.
Patel pointed out that new enterprises not only foster local economic activity by circulating money within the community but also provide a diverse array of products and services. Even in the face of stiff competition from online platforms, these young entrepreneurs are stepping up to offer competitive prices and innovative solutions.
He remarked, “We do encourage young people to come into the business field with innovative ideas. It is like a cycle. When new businesses open, they also purchase goods from other retailers and wholesalers.” This cycle, as Patel suggests, is crucial for maintaining a robust local economy.
Kamal Chetty, Chief Executive of Investment Fiji, echoed this sentiment by emphasizing the agency’s commitment to finding opportunities to support the growth of Fijian businesses. He mentioned, “Our focus is to see if we can grow the Fijian businesses, but also to find them the right partners, and then find investments or investors which match our vision of our country, matching our national plan and aspirations.”
By fostering youth-led entrepreneurship, both the Suva Retailers Association and Investment Fiji are not only aiming to anchor economic growth but also to enhance the vibrancy of city life. Their collaborative effort seeks to create sustainable opportunities for communities throughout Fiji, reflecting a hopeful investment in the future of the nation.
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