Anisi Tupou from Banaras, Lautoka, has been weaving the traditional craft of masi (tapa) since the young age of 11, carrying on a rich family tradition passed down from her mother, Leba Toki. Now at 48, Tupou plays a pivotal role in ensuring the survival of this cultural legacy by teaching her five children the art of masi-making. As a family, they have established a business that not only strengthens their bonds but also provides economic empowerment.
Highlighting the importance of masi in i-Taukei culture, Tupou underscores its essential role in ceremonies such as weddings, birthdays, funerals, and church gatherings, stating, “All our traditional events have tapa, that’s how important it is.” Her creations range broadly in design and pricing — a six-by-four feet piece retails for $150, while a wedding dress crafted from masi can cost $300.
Tupou’s approach to her craft emphasizes environmental sustainability, utilizing organic materials for decoration, including black dye derived from soot and red clay. Her primary customers are tourists, and she actively markets her products during trips to Yasawa, the home of her husband. One of her sons assists in these efforts, broadening their market reach.
Despite the competitive landscape where many artisans promote their work via social media, Tupou stands firm in her commitment to her unique masi designs, each reflecting the diverse craftsmanship across Fijian culture. “Moce has different designs and so does Vatulele,” she remarks, highlighting the variety inherent in traditional arts.
With aspirations to tap into the export market, Tupou is driven by a vision of providing a better quality of life for her family, with dreams of acquiring a new car and land. She also encourages other women in her village to harness their artistic talents to fight against poverty and unemployment, showcasing a strong sense of community and support.
The pride Tupou feels in teaching her grandchildren about masi-making exemplifies her commitment to both her craft and her cultural heritage. Her journey not only represents the preservation of traditional practices but also illustrates the potential for economic advancement through cultural identity.
This inspiring story aligns with a broader movement among Fijian artisans, who are increasingly integrating traditional arts with modern business opportunities. Together, they pave a hopeful path forward, ensuring that their cultural identity thrives while simultaneously strengthening their families and communities through entrepreneurship.
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