Anisi Tupou, a dedicated artisan from Banaras, Lautoka, has been weaving the traditional art of masi (tapa) since the age of 11, a skill she wonderfully inherited from her mother, Leba Toki. Now 48, she proudly continues this family legacy by teaching her children the craft, ensuring that this cultural art form endures through generations. With five children, all of whom have embraced masi making, the family has established a business that not only fosters togetherness but also empowers them economically.
Tupou emphasizes the importance of masi in i-Taukei culture, noting its significance during various traditional ceremonies including weddings, birthdays, funerals, and church gatherings. “All our traditional events have tapa, that’s how important it is,” she expressed. Her masi creations vary in design and price, accommodating different needs — for instance, a six-by-four feet piece goes for $150, while a wedding dress made from tasteful masi costs $300.
Environmental sustainability is at the forefront of Tupou’s methods, as she decorates her masi using organic materials sourced from nature, such as black dye from soot and red clay. Her customers primarily consist of tourists, and she often travels to Yasawa, where her husband is from, to market her products. Notably, one of her sons helps sell their masi there, extending their reach.
Despite the challenges of entering a competitive market where many women promote their crafts through social media, Tupou remains committed to her unique designs. “Moce has different designs and so does Vatulele,” she explained, reflecting on the diversity of craftsmanship in Fijian culture.
With aspirations to expand her business into the export market, Tupou envisions providing a better life for her family, including hopes of purchasing a new car and a piece of land for them to thrive together. Her determination is clear as she encourages other women in her village to utilize their artistic skills as a means to combat poverty and unemployment.
The support of her family and the joy of teaching her grandchildren the art of masi-making instill pride in Tupou’s work. Her journey resonates as a symbolic thread in the rich tapestry of Fijian culture, showcasing not only the preservation of traditional practices but also the potential for economic progress through cultural heritage.
This inspiring narrative mirrors a broader movement among Fijian artisans, promoting the integration of traditional arts with modern economic opportunities. Together, they carve a hopeful path forward, ensuring that their cultural identity continues to flourish while simultaneously uplifting their families and communities through entrepreneurship.
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