Wakaya Perfection is making waves in the United States with an upcoming live broadcast on a prominent channel that reaches over 900 million households. This initiative continues the legacy of Fiji Water’s late David Gilmour and his partner David Roth, further establishing the brand’s presence both in the United States and globally.
David M. Roth, co-owner, co-founder, and CEO of Wakaya Perfection, highlighted that the company’s products will be featured on the Home Shopping Network (HSN), a major television platform in the U.S. HSN, which has been operational for 45 years, is available through various mediums such as cable, satellite, free-to-air, and digital streaming. The network primarily targets women aged 25-66, with a significant average income, indicating a robust consumer base for premium products.
Wakaya Perfection focuses on offering organic, kosher, and halal Fijian products like ginger and turmeric. The company’s mission underlines the desire to enhance Fiji’s agricultural sector and promote high-end processed organic products globally, including kava and sea salt. As part of its export strategy, Wakaya Perfection also markets teas infused with local ingredients such as Fijian ginger and turmeric.
Roth expressed a strong commitment to investing in both agriculture and tourism in Fiji, emphasizing that local farmers will benefit from partnerships with Wakaya Perfection. Through skilled technical expertise and premium pricing models, local farmers can supply produce to meet international market demands, thereby developing Fiji’s niche in organic products. This investment not only supports the local economy but also enhances Fiji’s reputation as a provider of high-quality agricultural goods on a global scale.
In summary, Wakaya Perfection’s initiative on a major U.S. television network signals a promising future for Fiji’s agricultural exports, aiming to uplift local farmers and businesses, while simultaneously promoting the rich resources of Fiji to an international audience. With such strides, there is hope for sustainable development within the agricultural sector in Fiji.
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