In an inspiring demonstration of community leadership and environmental care, youths from three communities in Serua recently organized the Wainiyabia Clean-Up Campaign. The collaborative effort, which took place on a Friday, involved youth members, government officials, and villagers who teamed up to remove litter from the Wainiyabia Village beachfront, a popular picnic spot that had been plagued by waste.
Elena Tonitonivanua, a youth leader, spearheaded the initiative with over 40 group members. Motivated by a growing concern for the village and neighboring communities, including Kalekana, Waidradra, and Bilo, the clean-up aimed to raise awareness about proper waste disposal. “We hope that after this clean-up, people will be more mindful of where they dump their rubbish — to please not use the beach as a place to throw their rubbish,” Tonitonivanua emphasized.
The campaign garnered praise from Sakiusa Tubuna, the Assistant Minister in the Office of the Prime Minister, who commended the youth for leading an impactful initiative. Tubuna highlighted the necessity of empowering communities to take charge of activities that benefit both their immediate environment and broader societal well-being.
This event is reflective of a larger trend across Fiji, as documented in similar initiatives such as the Nayavu Village in Tailevu and the Davuilevu community. These events collectively emphasize the importance of responsible waste management and fostering a culture of environmental accountability. Previous clean-up efforts have effectively engaged residents of all ages, from children to elders, showcasing the collective action required to combat littering and environmental degradation.
Such community-driven activities not only address the pressing issue of waste but also instill values of stewardship and responsibility among the younger generations. They cultivate a sense of pride and ownership, further encouraging sustainable practices and ensuring a healthier environment.
As communities like Serua continue to inspire and lead by example, there is a hopeful outlook for the future. These efforts underscore the potential of grassroots movements to enact meaningful change and reinforce the belief that collective action can indeed lead to a cleaner, more sustainable future for Fiji’s islands.

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