Women artisans in Vanua Levu are being encouraged to take advantage of emerging business opportunities resulting from a surge in tourism investments in the region. Sashi Kiran, the Minister for Women, Children, and Social Protection, emphasized the importance of preparation during a specialized training program aimed at local women. With significant developments planned between Labasa and Savusavu, there will be an increased demand for locally-made goods and services.
For years, the Northern region has been perceived as underdeveloped, but Kiran noted that this is set to change with the influx of tourism investments. She expressed optimism, highlighting that women from the provinces of Cakaudrove, Bua, and Macuata were selected for the program due to their potential to scale up their production beyond mere subsistence.
Addressing the challenges faced by local artisans, Kiran stressed that many souvenirs marketed as Fijian are actually imported. With around one million tourists visiting Fiji annually, goods such as fridge magnets and decorative items often come from overseas manufacturers, depriving local artisans of vital market opportunities.
She pointed out that while artisans in the North create traditional crafts using natural materials like kuta and voivoi, these larger items may not appeal to tourists needing easily portable souvenirs. Kiran urged them to consider producing smaller items like keychains and lightweight decorations that travelers can conveniently pack.
Furthermore, she highlighted the importance of improved packaging, branding, and storytelling to enhance the value of local products, ensuring that the economic benefits of tourism extend to communities in the North. This not only encourages local entrepreneurship but also fosters pride in Fijian craftsmanship. Through these initiatives, a brighter future is anticipated for women artisans as they harness the growing tourism sector for their benefit.
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