Epeli Draunidalo Laliqavoka, a 75-year-old from Tarukua village in Cicia, Lau, reflects on the significant cultural and traditional practices embodied in his work. He speaks about the delicate process of creating magimagi, a traditional Fijian handicraft made from coconut fibers, which has been part of his life for more than thirty years.
Epeli began his business in 2007 after retiring from government service and has since gained popularity through online platforms like Facebook, where he receives numerous orders. His magimagi is shipped not only to customers in Fiji but also to Australia, New Zealand, America, and the Pacific Islands.
The pricing for his magimagi starts at $2 per meter, with larger orders impacting the overall cost. Epeli has noted an increase in demand for his products, with customers appreciating the authenticity and quality of his craft. He attributes his learning to visual observation and experience, as his grandfather did not formally teach him the craft.
Epeli emphasizes the importance of utilizing local resources effectively to sustain his community and implies that traditional practices, such as crafting magimagi, should be upheld to support the livelihoods of future generations. He also calls for the younger generation to pay attention to their heritage and adapt it for contemporary use.
As he continues to create his magimagi, Epeli takes pride in the craftsmanship, hoping to inspire others to appreciate and preserve their cultural roots.