Elder abuse is a hidden issue that often transpires in silence, primarily inflicted by those whom the victims trust the most. The signs of such abuse must be recognized to protect vulnerable seniors and ensure their safety. This message was emphasized by Randhir Prasad, a representative for the Nasinu District Council of Older Persons, during the recent commemoration of World Elder Abuse Awareness Day in Nasinu.
Prasad highlighted that elder abuse can manifest in various forms, including physical, emotional, financial abuse, and neglect, which frequently go unnoticed. He stated, “Whether it be a Department of Social Welfare, the police, or a trained community leader, it means ensuring that our elderly are safe everywhere, respected, and loved within their families, communities, and homes.” He emphasized the collective responsibility of individuals in ensuring the safety, respect, and value of older persons in society.
World Elder Abuse Awareness Day, observed globally on June 15th, serves to heighten awareness and encourage action against the mistreatment of older individuals. The event reflects a growing concern for elder care, echoing recent calls from officials like Assistant Minister for Health, Penioni Ravunawa, for the public to report instances of elder abuse. Ravunawa noted that one in six individuals over the age of 60 suffers from some form of elder abuse, a troubling statistic intensified during the pandemic.
There has been a concerted effort by the government to address these issues, including discussions around enhancing community support systems for the elderly. Initiatives aimed at improving the quality of life for seniors, such as creating gathering spaces, have been proposed to reduce feelings of isolation and neglect among this demographic. As noted by Minister Sashi Kiran, strengthening the support network for older individuals is critical as Fiji continues to confront the alarming rates of elder neglect and abuse.
The collective efforts of community members, government officials, and organizations like the Nasinu District Council are essential in fostering an environment of respect and care for the elderly. Through sustained awareness and proactive involvement, there is hope for significant improvements in the lives of Fiji’s older citizens, promoting a society that values and uplifts its senior members.
This ongoing prioritization of elder care signals a hopeful shift towards a more compassionate community, ensuring that older individuals can live with dignity and security.

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