Turmeric has emerged as an increasingly important component of Fiji’s export market, garnering attention from lawmakers. Deputy Prime Minister and Minister for Trade, Manoa Kamikamica, stated during a recent parliamentary session that turmeric presents a potential billion-dollar opportunity for Fiji’s trade sector.
Mr. Kamikamica noted that the Bureau of Statistics reported Fiji’s turmeric exports to the United States, New Zealand, Canada, Singapore, and Tuvalu reached $24.8 million in 2023. This marks an increase from $21.6 million in 2022, during which approximately 2,500 tonnes were exported.
He emphasized that turmeric has become a vital product for the agricultural sector, particularly during the COVID-19 pandemic, highlighting the significant quantities exported to the U.S. The Ministry of Trade is exploring the idea that identifying approximately ten agricultural exports capable of generating around $100 million annually could lead to a billion-dollar industry. Turmeric is considered one of these promising candidates.
Despite its potential, the industry faces obstacles, especially concerning price volatility that impacts farmers’ incomes. Mr. Kamikamica acknowledged the difficulty farmers experience with fluctuating prices, which challenge their financial stability. While there is some budget provision for turmeric within the Ministry of Agriculture, he noted a lack of mechanisms to stabilize pricing, suggesting that it is an issue that the Finance Minister should take into account.
He called for support measures akin to those in place for the sugar industry to ensure fair pricing and foster growth in turmeric production. The Ministry of Trade is prioritizing turmeric and is formulating strategies to boost its market presence.
Currently, turmeric is primarily harvested from the wild in Fiji, but there is growing interest in developing organic turmeric markets and expanding agricultural capabilities to increase export quantities. The ultimate objective is to achieve export targets of $50 million and beyond.