Turmeric has emerged as a key contributor to Fiji’s export sector, garnering attention from lawmakers. Deputy Prime Minister and Minister for Trade, Manoa Kamikamica, stated in a recent Parliament session that turmeric has the potential to become a billion-dollar industry for Fiji.
According to the Bureau of Statistics, Fiji’s turmeric exports in 2023 reached $24.8 million, marking an increase from $21.6 million in 2022, which amounted to around 2,500 tonnes. Kamikamica highlighted turmeric’s rise as an essential agricultural product, particularly during the COVID-19 pandemic, when substantial quantities were shipped to the United States.
He proposed a strategy aimed at identifying about ten exports that could supply roughly $100 million annually, thereby creating a billion-dollar opportunity, with turmeric being one of the products projected for significant growth.
Despite its potential, the industry confronts challenges, especially concerning price fluctuations that impact farmers’ earnings. Kamikamica noted the difficulties farmers face in maintaining a stable income due to these price variations and acknowledged current budget allocations for turmeric within the Ministry of Agriculture, but stressed the need for regular pricing measures.
He called for supportive actions akin to those given to the sugar industry to ensure fair pricing and stimulate further expansion in turmeric production. The Ministry of Trade is prioritizing turmeric and is formulating strategies to boost its market viability.
Currently, turmeric grows wildly in Fiji, but there is an increasing interest in developing organic markets and enhancing farm operations to elevate export volumes. The ambitious goal is to achieve an export value of $50 million and beyond.