Turmeric has emerged as a key player in Fiji’s export market, drawing considerable attention from lawmakers. During a recent parliamentary session, Deputy Prime Minister and Minister for Trade, Manoa Kamikamica, expressed optimism that turmeric could evolve into a billion-dollar opportunity for the country’s trade sector.
According to the Bureau of Statistics, Fiji’s turmeric exports to the United States, New Zealand, Canada, Singapore, and Tuvalu reached $24.8 million in 2023, an increase from $21.6 million in 2022, with exports amounting to approximately 2,500 tonnes. Kamikamica highlighted the product’s importance to the agricultural sector, particularly during the COVID-19 pandemic, when significant volumes were sent to the U.S.
The Minister explained a conceptual framework relating to agricultural economics, stating that identifying around ten key exports generating roughly $100 million annually could lead to a billion-dollar opportunity, with turmeric positioned as one of those critical products.
Despite its potential, the turmeric industry faces challenges, mainly due to fluctuating prices that impact farmers’ livelihoods. Kamikamica noted, “The challenge with farmers is that the price fluctuates, which makes it difficult to sustain a steady income.” He acknowledged some budget allocation for the Ministry of Agriculture regarding turmeric but indicated that regular price stabilization measures are needed.
Kamikamica urged for support mechanisms similar to those extended to the sugar industry to ensure fair pricing and promote the growth of turmeric production. The Ministry of Trade recognizes the significance of turmeric and is developing strategies to boost its market potential.
While turmeric is predominantly grown wild in Fiji, there is considerable interest in expanding organic turmeric markets and enhancing farm development to increase export quantities. The objective is to achieve an export target exceeding $50 million.