In the Solove Sector of Fiji, a success story is emerging that underscores the impact of determination and innovation in the sugarcane farming community. Sanjay Murti, a 47-year-old father of two and founder of Isharat Farm Services, has made a significant difference in the lives of many cane farmers by stepping up as a tractor service provider, meeting a crucial demand in the industry.
After completing Form 4, Murti began his career as a cane harvester and later became the manager at Food Process (Batiri Citrus Farm). His pivotal moment came when he identified a major opportunity in Fiji’s sugarcane sector linked to an initiative by the Fiji Sugar Corporation.
In 2022, with the backing of the Fiji Sugar Corporation Limited (FSC) and the Ministry of Agriculture, Murti boldly launched his transport service. He noticed a shortage of tractors in the sector, which hindered farmers’ ability to prepare their fields. “Many growers couldn’t afford to pay upfront, but with FSC’s business plan concept and work order system, I could offer services without requiring immediate cash payments,” he stated. “It was a win-win for everyone.”
Starting with just one tractor, Murti leveraged his experience from Food Process to aid local farmers in land preparation. His commitment to providing dependable services quickly gained recognition among farmers in the area. Today, his business has significantly grown, now operating a fleet of six tractors along with various essential implements, such as disc ploughs, tillers, slashers, and boom sprayers—critical tools for sugarcane production.
“With perseverance and support from FSC field officials and the team, I was able to grow the business,” he remarked. “The work order system allowed me to run it like a proper business, and the farmers benefitted, too.”
In addition to his services, Murti has resumed cane farming and has cultivated 7.5 acres this year, with plans for further expansion.