The Consumer Council of Fiji (CCoF) has called for traders to focus on ethical business practices rather than prioritizing quick profits. This appeal comes in response to a growing number of consumer complaints, including issues such as traders not displaying price tags, which creates confusion. Additionally, some businesses have been found employing deceptive marketing tactics by advertising false discounts on items that are actually sold at their regular prices.
In a statement, Council CEO Seema Shandil emphasized the importance of not exploiting consumers. She indicated that following their market surveillance, several warning letters have been issued to offenders, with non-compliant traders being referred to regulatory authorities like municipal councils and the Fijian Competition and Consumer Commission (FCCC) for appropriate action.
The council is also closely monitoring eateries nationwide to prevent the sale of substandard or unhygienic food. Observations have highlighted lapses in hygiene and safety, including inadequate protective equipment, uncovered food warmers, and unsanitary kitchen conditions that can attract pests.
Shandil mentioned that the council is amplifying market surveillance to ensure adherence to relevant laws and ethical standards. Key concerns identified include misleading product sales, expired goods, and improper labeling of food items, such as repacked confectionaries lacking expiration dates. Moreover, some retailers have failed to provide clear information regarding the duration of sales and promotions, leaving consumers uncertain about the timeliness of offers.
Poor store maintenance has also emerged as a consistent issue, with dusty shelves and unsanitary storage conditions being flagged as areas of concern.
This proactive approach from the Consumer Council aims to establish a fairer market environment for consumers and holds the potential to foster greater trust in the retail sector as ethical practices are enforced.
In summary, the CCoF’s initiative seeks not only to protect consumers but also to enhance the overall integrity of business practices in Fiji, creating a healthier marketplace for all stakeholders involved. The increased scrutiny and accountability set forth by the council could ultimately ensure more sustainable business operations, benefiting both consumers and ethical traders alike.
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