Preparation for an integrated tourism master plan in Fiji’s North is set to commence in April 2025, as part of the Fiji Tourism Development program known as the ‘Na Vualiku Project.’ This initiative aims to provide a long-term growth forecast for tourism in the North, specifically targeting Vanua Levu.
Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka highlighted that the project, valued at approximately $61.5 million (around $139.7 million FJD), is currently in its initial phase. This phase aims to lay the groundwork for sustainable tourism development in Vanua Levu.
The project’s budget includes an estimated $13.6 million, with contributions from various entities: the Ministry of Tourism has allocated $7.69 million, the Fiji Roads Authority contributed $2.4 million, and Fiji Airports provided $3.4 million. Mr. Gavoka noted that significant work is already underway from the ministry’s side.
To facilitate the development, a Strategic Environmental Social Assessment (SESA) is being conducted to evaluate the potential environmental and social impacts associated with the integrated tourism master plan’s implementation. A firm has been engaged for this assessment.
Simultaneously, efforts are being made to draft the integrated tourism master plan with a forecast extending 25 years into the future. This plan will establish baseline data and scenario forecasts to identify necessary investments and financial resources to meet anticipated tourism demands for Vanua Levu and Taveuni.
By January 2025, the focus will shift toward launching a pilot program targeting micro, small, and medium enterprises (MSMEs), as well as community-based tourism initiatives and women’s cultural enterprises. This program aims to understand specific needs and design appropriate solutions.
Additionally, Mr. Gavoka emphasized the importance of enabling ATR 72 aircraft to land at northern airports to improve passenger transport to Vanua Levu. Currently, only Labasa can accommodate ATR 72 aircraft, with plans to extend operations to Matei and a confirmed site at Vunilagi, which is approximately a 40-minute drive from Savusavu.
Overall, Mr. Gavoka expressed optimism regarding the Na Vualiku Project’s progress, noting visible economic growth in Labasa and Savusavu, which bodes well for the future of Vanua Levu.
For the program to succeed, collaboration is crucial, requiring support from government ministries, civil society, the private sector, development partners, and local communities.
This optimistic initiative lays the foundation for sustainable growth in the tourism sector, which could lead to increased economic benefits and improved livelihoods for the local population in Vanua Levu. It reflects a collective effort toward a prosperous future in tourism, contributing positively to Fiji’s economy.
In summary, Fiji’s integrated tourism master plan is an essential step toward sustainable growth in the North, supported by significant investments and collaboration across various sectors. There is a positive outlook for the tourism industry in Vanua Levu, with efforts aligning to meet future demands and foster community growth.
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