Brent Hill, the outgoing CEO of Tourism Fiji, is bidding farewell after four impactful years leading the organization. In a heartfelt interview, Hill expressed gratitude to the Fijian people for their hospitality and support during his tenure. He reflected on the transformative role he played in revitalizing Fiji’s tourism sector, especially in the wake of the COVID-19 pandemic, and emphasized the shift in perception of Destination Fiji from a simple “sun, sand, and sea” experience to a rich cultural journey for travelers.
His resignation, announced earlier this month, followed shortly after renewing his contract and comes at a pivotal time as the country considers its next steps in tourism leadership. Hill’s achievements include launching key corporate plans and initiatives that resulted in record visitor arrivals, surpassing one million for the first time in history. He also championed sustainability, such as the award-winning “Where Happiness Comes Naturally” campaign and projects that promote local small businesses.
Fiji Hotels and Tourism Association CEO Fantasha Lockington praised both Hill and Andre Viljoen, the recent departing CEO of Fiji Airways, for their visionary leadership that has significantly reshaped Fiji’s tourism landscape. Their tenures have set a strong foundation for future growth, but the loss of such influential figures is recognized as the end of an era.
Tourism Fiji, following Hill’s departure, will continue its push for sustainability and community engagement to ensure the sector’s resilience and economic success remains tied closely to tourism. A search for Hill’s successor is underway, with optimism for continued growth in the industry as Fiji positions itself as a premier travel destination.
Overall, this change in leadership is viewed as an opportunity for fresh ideas and continued advancements in showcasing Fiji to the world, fostering hope for a bright future in the tourism sector.
Leave a comment