Tomorrowland, the renowned European electronic dance music festival, is set to host its inaugural Asia edition in Thailand this December, marking a significant development in the festival’s history. Scheduled to take place from December 11 to 13 in the beach town of Pattaya, this edition is a response to Thailand’s growing prominence in global music and tourism, as highlighted by Tomorrowland’s announcement.
Founded two decades ago by Belgian brothers Manu and Michiel Beers, Tomorrowland has emerged as one of the world’s most celebrated events in the electronic dance music scene. The festival is known for its elaborate stages and vibrant celebrations that attract music enthusiasts from all corners of the globe. Organizers are anticipating a massive turnout, with over 50,000 attendees expected each day in Pattaya.
Ticket pre-registration is set to begin on January 8, 2024, with a “full madness pass” encompassing all three days of the festival priced at 12,500 baht (approximately $400 or £300). For those looking to attend a single day, passes will be available at a cost of 5,100 baht. Detailed information regarding the festival’s theme and artist lineup is expected to be released soon.
While Tomorrowland has previously organized events in various Asian cities, this festival marks a first for the continent on such a grand scale, akin to its flagship event in Belgium. Thailand has entered a five-year agreement to host Tomorrowland, with estimations suggesting the festival could generate up to 21 billion baht (around $673 million or £497 million) in economic impact over that period.
Bruno Vanwelsenaers, the chief executive officer of Tomorrowland, expressed enthusiasm for expanding the festival to a new continent, describing it as a milestone and the beginning of a long-term venture.
In recent times, Thailand has firmly established itself as a vibrant hub for live music, hosting notable international festivals such as Electric Daisy Carnival and Creamfields last year. Furthermore, the country has played host to major events like K-pop sensation Blackpink’s world tour stop in Bangkok, and homegrown festivals such as Wonderfruit are increasingly gaining recognition, drawing thousands of attendees annually.
With Tomorrowland’s Asia debut, Thailand reinforces its status as a prime destination for music lovers, solidifying its place on the global entertainment map. The forthcoming festival promises to deliver an unforgettable experience, showcasing the country’s rich culture and innovative spirit in the world of music and entertainment.
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