A prominent Nadi business leader, Dr. Ram Raju, president of the Nadi Chamber of Commerce and Industry, has called for the closure of the tobacco industry in Fiji, advocating for a shift toward fruit and vegetable farming or medical marijuana cultivation as alternative crops. Dr. Raju’s remarks come in response to the government’s proposal to increase tobacco taxes in an effort to generate an additional $53 million over the next five years. He argues that these tax hikes, which have been in place for the last four decades, have failed to curb tobacco use in the country.
Dr. Raju emphasized the need for the government to find sustainable income sources for tobacco farmers and manufacturers in Fiji. He expressed concern that the current medical expenses related to tobacco use exceed $600 million annually, disputing official figures which he believes understate the severity of the tobacco-related health crisis. He also suggested that the annual toll of deaths attributed to tobacco illnesses is significantly higher than the reported 1,200 cases, calling for more comprehensive research into the matter.
Despite the push for increased taxation, concerns have been raised about the potential rise of a black market for tobacco products, especially given the growing demand for alternatives within the existing market.
This perspective highlights the ongoing debate surrounding tobacco regulation in Fiji, suggesting that a transition towards less harmful agricultural practices could benefit public health and offer new economic opportunities.
In light of these developments, there is an optimistic view that shifting focus to sustainable farming practices could not only diminish the public health risks associated with tobacco use but also promote economic diversification. The potential for medicinal marijuana as a lucrative crop presents an opportunity for farmers to pivot toward healthier and potentially profitable agricultural endeavors.
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