The future of a 35-year tourism legacy is uncertain after the acquisition of Tivua Island, a key destination for day cruises operated by Captain Cook Cruises, by South Sea Cruises, a competing company. This change has left many in the local tourism industry pondering the implications.
Tivua Island, recognized for its appeal to international visitors, has been part of Captain Cook’s offerings for many years, particularly under the leadership of indigenous Fijian businessman Semi Koroilavesau. While Captain Cook Cruises showcased resilience during the pandemic by maintaining operations when others halted, the recent ownership shift poses questions about Fiji’s readiness for luxury expedition cruises.
The previous vessel operated by Captain Cook, MS Caledonian Sky, faced criticism for its high costs compared to alternatives in the superyacht sector. As a response, Captain Cook will continue day cruise services to Tivua under new general manager Robert Wade, who previously managed Hideaway Resort.
The acquisition by South Sea Cruises, which is owned by Fijian Holdings Limited, reflects a growing sentiment in Fiji’s tourism sector. Brent Hill, CEO of Tourism Fiji, emphasized the seamless transition due to South Sea’s robust marketing and resources, and expressed optimism about redevelopment plans that will enhance Fiji’s tourism offerings.
South Sea Cruises has announced plans to close Tivua Island after May for significant redevelopment, aiming to elevate the destination’s appeal. The revamped Tivua Island is expected to reopen in 2026, coinciding with an influx of hotel and resort projects in the Nadi and Denarau area. The new developments will provide an enhanced experience for international guests, showcasing Fiji’s natural beauty and renowned hospitality.
South Sea Cruises will also introduce a fast-boat experience under the South Sea Cats brand in April 2025, expanding the range of attractive options for tourists.
In summary, while the transition in ownership raises questions about Captain Cook Cruises’ future, the upcoming redevelopment of Tivua Island presents an opportunity for growth and innovation in Fiji’s tourism sector. This shift could lead to a revitalized and enhanced experience for visitors, ensuring the continued attraction of Fiji as a premier travel destination.
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