The future of a 35-year tourism legacy is uncertain as Tivua Island, a premium day cruise destination operated by Captain Cook Cruises, has come under the ownership of rival South Sea Cruises. This change has left many in the tourism sector perplexed.
Captain Cook Cruises, established over two decades ago by indigenous Fijian leader Semi Koroilavesau, initially partnered with Captain Cook Australia to boost its local presence. The island, a favorite among international tourists, remained operational during the COVID pandemic, showcasing the resilience of Captain Cook Cruises during challenging times. However, the transition to new ownership highlights the competitive landscape for luxury cruises in Fiji, where alternatives such as the superyacht sector are attracting high-paying customers, putting pressure on traditional operators.
After leasing the MS Caledonian Sky for services, which many international guests deemed overpriced, Captain Cook Cruises returned the vessel to the Mediterranean. Despite this shift, the company, now led by General Manager Robert Wade, continues to offer day cruises to Tivua Island.
With the change in ownership, South Sea Cruises, owned by Fijian Holdings Limited, is making strides to reclaim its position as a leading operator within Fiji’s tourism industry. Brent Hill, CEO of Tourism Fiji, expressed optimism about the transition, noting the strong marketing and logistical capabilities of South Sea Cruises. He emphasized the anticipated redevelopment plans for Tivua Island, which he believes will enhance the tourism landscape and provide international guests with memorable experiences.
South Sea Cruises intends to temporarily close Tivua Island after May to undertake significant redevelopment aimed at creating a world-class experience. This initiative aims to complement the ongoing surge of hotel and resort projects in the Nadi and Denarau areas by providing high-quality day trip options for vacationers.
The redevelopment plans for Tivua Island will be revealed in the forthcoming months, with expectations for the island to reopen in 2026. This new chapter will further strengthen South Sea Cruises’ portfolio alongside its other destinations, including South Sea Island and Malamala Beach Club. Additionally, they plan to introduce a fast-boat experience under the South Sea Cats brand in April 2025.
This transition, while marked by uncertainty, holds potential for revitalization and growth within Fiji’s tourism sector. With continued investment and development, the experiences offered to tourists can only improve, ensuring that Fiji remains a top destination for international visitors.
In summary, the ownership change of Tivua Island signals a shift in Fiji’s tourism dynamics, providing an opportunity for revitalization and enhanced offerings, which may lead to an even brighter future for the local tourism industry.
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