A significant shift is underway in Fiji’s tourism landscape as South Sea Cruises acquires Tivua Island, a popular day cruise destination previously associated with Captain Cook Cruises. This change marks a new chapter for the 35-year-old tourism venture, which was established by the indigenous Fijian business leader, Semi Koroilavesau, in collaboration with Captain Cook Australia.
For many years, Tivua Island has been a favored spot for international tourists, especially during peak seasons. While many tourism operators paused during the COVID-19 pandemic, Captain Cook’s commitment to continued operations showcased their resilience in the face of adversity. However, the recent acquisition raises questions regarding Fiji’s capability to compete in the luxury expedition cruise market, where the high price of superyacht excursions poses challenges for Captain Cook Cruises.
Captain Cook recently phased out their MS Caledonian Sky vessel, returning it to Mediterranean waters following feedback from international clientele regarding its cost. Despite these developments, the cruise line continues to operate day cruises to Tivua Island under new general manager Robert Wade, who has prior experience with Hideaway Resort on the Coral Coast.
The transition of Tivua Island ownership to South Sea Cruises, a company under Fijian Holdings Limited, comes amidst rising ethno-nationalistic sentiments within the country. Tourism Fiji’s CEO, Brent Hill, expressed optimism regarding the new owner’s strong marketing capabilities and resource base, which are expected to create a seamless transition. He highlighted the potential for South Sea Cruises to enhance Fiji’s tourism experience through redevelopment efforts.
South Sea Cruises plans to close Tivua Island after May for extensive upgrades aimed at developing a world-class attraction. This redevelopment aligns with a notable rise in hotel and resort projects in the greater Nadi and Denarau area, which are increasingly catering to guests looking for unique day excursions. Once redevelopment concludes, Tivua Island is set to reopen in 2026, joining South Sea’s existing offerings like South Sea Island and Malamala Beach Club.
In an exciting move to broaden its portfolio, South Sea Cruises will introduce a new fast-boat experience named South Sea Cats in April 2025. The anticipated enhancements promise to enrich the visitor experience by showcasing the pristine beauty of Fiji’s beaches and coral gardens, complemented by high-quality hospitality.
Overall, despite the challenges posed by ownership changes and market competition, the future looks promising for Fiji’s tourism sector, with investments in infrastructure and services expected to elevate the destination’s appeal to international travelers.
This is a pivotal moment for tourism in Fiji, where revitalization efforts and strategic developments can lead to an even stronger industry poised for growth. The commitment to improving guest experiences and diversifying offerings underscores the resilience of Fiji’s tourism landscape.
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