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Illustration of Deo highlights urgent need for collective action

This Christmas, Reflect on Society’s Toxic Reality

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Amitesh Deo, the founder of the Pacific Recycling Foundation (PRF), is urging individuals to reflect on the deteriorating state of society this Christmas, drawing a parallel between our social issues and the rampant plastic pollution affecting our environment. He emphasizes the need for urgent, collective action to tackle the intertwined challenges of environmental and social justice during this festive season.

Deo encourages everyone to embrace the spirit of Christmas while critically assessing the societal failures that hinder progress in these vital areas. He calls for a shift away from traditional perspectives, advocating for a united approach as global citizens advocating for social equity and environmental sustainability.

Moreover, he appeals to politicians to prioritize bold and transformative decisions over short-term popularity, stressing the importance of considering the long-term impacts of their choices. Deo also urges manufacturers and distributors to engage in genuine dialogues with recycling advocates, rather than relying on superficial marketing tactics that don’t address the root of the waste management crisis.

He calls on development agencies to move beyond financial support for conferences and research, recommending that they invest directly in grassroots programs that can make a tangible difference in addressing waste management challenges. Additionally, Deo reminds consumers of their vital role in this collective effort, encouraging responsible disposal of recyclables to contribute to a healthier planet.

As the holiday season unfolds, the PRF is calling for a renewed commitment to justice, inclusivity, and sustainability. Deo’s message emphasizes that by coming together, society can forge a hopeful legacy for future generations.

This call for action during the holiday season provides an inspirational perspective, reminding us that even in challenging times, collective responsibility and a shared vision can lead to meaningful change and a brighter future.


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