Retailers in Suva have reported significant improvements in their business environment over recent years, largely attributed to government digital reforms. However, they continue to face challenges, particularly in the areas of strict regulations and labor shortages that are exerting pressure on operations.
Jitesh Patel, President of the Suva Retailers Association, highlighted the benefits of e-portals and online systems which have simplified processes such as registrations, tax submissions, and compliance, enhancing the ease of doing business. Despite these advancements, he noted that recent changes in tax rates and pricing regulations have necessitated considerable adjustments, compelling retailers to update their systems to ensure compliance.
Patel emphasized the importance of fostering local employment opportunities, suggesting that the government should focus on promoting jobs for local citizens rather than relying on overseas labor. This initiative is seen as a vital step toward increasing productivity within the local economy.
Investment Fiji’s Chief Executive, Kamal Chetty, acknowledged that improving the ease of doing business remains a complex issue that has been a longstanding topic of discussion. Chetty assured that various initiatives are already in place to support local businesses and further reinforce an accommodating business framework.
Overall, while Suva retailers acknowledge the positive transformations resulting from digital reforms, they urge for continued developments, clearer consultations, and enhanced workforce support to further improve Fiji’s business landscape. The concerted efforts between governmental bodies and business associations reflect a promising approach to creating a more conducive environment for local entrepreneurship.

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